I experienced that once, it felt a bit awkward because it was the very first time it happened, but at the same time it felt nice. I think the girl belonged to a christian church or something like that, it might sound silly, but I heard a woman is making a living off hugging people! So yeah, apparently there are people out there who enjoy being hugged and cuddled, I think this woman offers a cuddling package as well. She is from the US, can't remember which state tho...
So as you guys can see... there is a market for cuddling and hugging! Hard to believe, but I read about it in a web site some months ago. I thought it was brilliant, after all there are some really lonely people out there who might be in dire need of a hug.