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I think it is a combination of many things. Confidence and insecurity are definitely at the top, I also believe it has a lot to do with how some of us are raised and what subtle...even subliminal cues we get from adults that tends to stick with us as we get older. We women tend to be encouraged to compete with one another. If I didn't know better I would think it was primal, a kind of throw back from the dawn of humanity.