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That slogan is for "sales" purposes.  Thinking that if they have that slogan, girls will definitely go for them because by using their item, we could have  a happy period.  That's all I can see about it, nothing else.  This is driving women to go for their brand because they promise happier days while having our monthly thingie.  Little did they know that a brand of sanitary napkin is just that-- a brand.  Little did they know that having a period does not only involve cramps here and there, terrible mood swings, crazy cravings and appetite, and you know what else.   Having the best brand of sanitary napkin in the market is just a tiny consideration when having a period because a lot of not-happy stuff are going on when one is having a menstrual period.