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I love changing my hair color and have experimented with at home hair dyes since I turned 18. That being said I've tried the L'Oreal Sublime Mousse and it for me is unfortunately not worth the higher price the company is charging. If you have grey hair don't buy this product as it does not color your hair opaquely and evenly. I'm told that since the product wants your hair color to look more natural they made it so that your true hair color peeks through. It sort of tints your hair instead of completely covering it with another color. It also left my hair quite dry so I'm not going to be using this product again. My friend tried the Clairol Nice n Easy color blend foam and she found it drying as well.